The education market in Puebla, Mexico was in need of a new approach that promotes critical thinking and personalized teaching. Students today are being taught with educational methods from the past to deal with the challenges the future will bring. This situation moved a group of entrepreneurs to build a new educational project. That's how Lúminos was born.

 

Rethinking an educational model required for us to redesign the whole learning experience for the students and their families. The innovation process for Lúminos had us interviewing and observing teachers, students and families to get a better sense of their unmet needs in the current system. We also held intensive creative workshops with the client to ensure that their purpose and vision were present in the design process.

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The educational model we designed for Lúminos, the tools that go with it and the immersive experience we created to promote it resulted in surpassing their inicial opening-day number of enrolled students by almost double..