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@ Polymath Ventures

My role: Service Designer / Head of Product

Tani Salud

Polymath Ventures partnered-up with Peru's largest health company, Auna, to tackle a big challenge: to create a massive digital solution in the healthcare industry for the middle class in Latin America.
 
In this co-build venture project, along with my team, I conducted a design research with various actors in the health ecosystem: from patients and doctors to medical administrators; to find the most pressing needs to be solved.

After thorough synthesizing of insights, extensive ideation sessions, many iterations and pitching business ideas,
 we landed on a clear business concept and model. It was then time to put it to the test with real users and officially launch it in the market. For these stages I took the role of Head of Product, in charge of leading the product team, from UX/UI design and research to technical execution.

Creating a digital solution in healthcare for LatAm's middle class.

Strategic Design, Ethnographic Research, Service Design, UX/UI Design

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© Juan Marco Rivera, 2020

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