Vegetalistos was positioned as a quality brand of retail, fresh-cut, ready-to-eat vegetables, but they were looking for new ways to grow and new business goals to accomplish. It was a good time to take a step towards building an inner culture of innovation in the organization.

In this project, along with my team, we started by understanding the current state and mindset of innovation among Vegetalistos' collaborators by holding explorative workshops. We designed a set of principles that would become their playbook for innovation. We then were able to select people from the organization and build a team that met the criteria to become the innovation catalyst we needed.

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Once a team was established, we trained them in Design Thinking, innovation tools and an experimental mindset for them to be able to research, ideate and develop products in service for the brand. My team was also in charge of accompanying them in their firsts projects as an "Innovation Cell".

Link: Vegetalistos