Domo is a software development and business consultancy firm in Mexico City. In a market that is slow to adopting new technology, they needed a better way to tell the story of what they can do in order for clients to understand what they could get.

 

For a lot of companies in Mexico, technology, software, programming and code represent a blur that is hard to understand and grasp, but also something they need to adopt as soon as possible. The goal for this project was to communicate effectively to potential clients the scope of products and services that Domo can provide.

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The solution I designed was a shared language between Domo and its clients by means of visual communication rather than words. Once the language was created, I made it permeate across their brand's touch-points: web design, slides templates, icons collection and even corporate stationary.